This feature evaluates and scores how well a website covers specific topics and how that coverage performs in search.
It analyzes topic clusters by combining data from content, pages, keywords, and backlinks. This allows users to understand how individual pages contribute to overall authority within a subject area.
Users can track topic-level performance and identify where content is strong or lacking. The feature highlights gaps in coverage, underperforming topics, and opportunities to improve visibility.
In practice, it helps guide content strategy by showing what to create, expand, or optimize to strengthen authority and improve rankings.
This feature focuses on evaluating external link signals that influence authority and trust.
It analyzes backlinks, anchor text, and referring domains to assess link quality. This helps users identify strong links that support rankings, as well as weak or potentially harmful links that may reduce performance.
By understanding backlink profiles, users can make informed decisions about link-building efforts and cleanup strategies. These insights also contribute to understanding how authority supports topic-level rankings.
Crawl Efficiency analyzes how effectively search engines can crawl, understand, and prioritize a website’s pages. The feature evaluates whether crawl resources are focused on important, indexable content rather than being consumed by low-value, duplicate, blocked, redirected, or non-indexable URLs.
The analysis includes three related metrics: Crawling Budget, Content Quality, and Overall Health.
Crawling Budget
Measures how efficiently search engines can crawl important pages without wasting resources on low-value or inaccessible URLs. A higher score indicates cleaner crawl signals and stronger crawl efficiency. A lower score may indicate crawl waste, crawl barriers, or technical issues that could affect visibility.
Content Quality
Measures whether pages have enough depth, clarity, relevance, and value to support crawling, indexing, and visibility. A higher score indicates that content is more complete, relevant, and useful for search engines. A lower score may indicate thin content, duplicate content, weak topical alignment, missing page context, or pages that may not provide enough value for search visibility.
Overall Health
Combines crawl efficiency and content quality into one score. It helps show whether a site is easy for search engines to crawl, understand, prioritize, and evaluate for indexing. A lower score may indicate crawl waste, weak content quality, blocked URLs, redirects, duplicate content, or reduced indexing potential.
Each metric uses the following performance ranges:
80–100%: Strong
60–79%: Needs review
Below 60%: High risk
The Keywords Research feature automatically identifies keyword opportunities for ranking.
It provides suggested keywords based on existing content and topic relevance. These suggestions help users expand their content strategy and target search queries more effectively.
In practical use, this feature supports both new content creation and optimization of existing pages by aligning them with relevant search demand.
This feature analyzes the use of structured data across the website and identifies areas for improvement.
It detects missing or weak schema markup and supports optimization of structured data types such as FAQs, Organization details, and Entities. It also enables the generation of structured data in JSON-LD format.
Improving structured data helps search engines and AI systems better understand the content, which can enhance visibility in search results and AI-powered applications.
This feature examines how pages are connected within the website.
It monitors internal links, anchor text usage, and link distribution across pages. This helps identify whether important pages are properly linked and whether authority flows effectively throughout the site.
Improved internal linking supports better crawl efficiency and strengthens topical authority by reinforcing relationships between related content.
This feature provides visibility into how pages perform in Google search.
It integrates indexation and Google Search Console data, including rankings, impressions, clicks, click-through rate (CTR), and page hierarchy.
Users can identify which pages are indexed, which are underperforming, and how visibility translates into engagement. This helps diagnose performance issues and prioritize optimization efforts.
This feature helps improve how a brand appears in AI-driven platforms.
It focuses on strengthening AI visibility rankings and brand citations in AI chat applications such as ChatGPT. Rather than only measuring visibility, it helps identify opportunities to improve how clearly and consistently the brand is represented in AI-generated responses.
In practical use, this supports better AI-driven visibility by helping users improve the content, authority signals, and structured information that influence how AI systems understand and reference the brand.
This feature provides advanced AI prompts to support content creation and optimization.
Prompts can be used to generate new content, improve existing pages, and create structured data outputs such as JSON-LD. They are designed to align with the platform’s data, including keywords and topical insights.
In practice, this helps users turn analysis into action by producing optimized content and technical outputs more efficiently.
These features support each other through shared data and complementary functions.
Topical Authority Monitoring uses content, keyword, and backlink data to evaluate performance. Backlink and Internal Linking Insights provide the authority and structure behind those evaluations. Keywords Research informs content expansion, while Structured Data improves how content is understood by search engines and AI systems.
Google Indexation data shows how content performs in search, and AI Visibility extends that understanding to AI platforms. Enhanced prompts then allow users to act on all of this information by generating content and optimizations.
Premium offers a set of advanced features for users who need deeper insight into website performance and visibility. It includes tools for analyzing topical authority, backlinks, keywords, internal links, structured data, search performance, and AI visibility, along with AI-assisted content generation.
Together, these features help users identify issues, uncover opportunities, and apply targeted improvements across their website.